Saturday 12:00 noon - 1:00 PM (GAB1)
ABA LIVE - THE BUSINESS OF BASKETBALL
Joe Newman, ABA CEO (www.abalive.com) discusses the business of basketball each Saturday. The show features interesting guests from the world of basketball, provides the secrets of marketing that have made the ABA the largest professional sports league in the US with over 90 teams. Each Saturday, you'll get an inside look at what it takes to be a profitable sports business - and Joe will continue to discuss his unique PeopleFirst Selling concepts that make sales easier and more fun than ever before.
Joe was formerly CEO/President of Joe Newman Advertising, Inc., a company that represented clients like KFC, Arby’s, RC Cola, Ice Capades, Ringling Bros., Jiffy Lube, RCA and Whirlpool, Paramount Pictures, Indiana Pacers, and many others. He was also CEO/President of Alliance Broadcasting Inc., a company that owned and operated 16 radio stations. His sales training techniques have helped thousands of salespeople of every type. |